Wednesday, June 01, 2005


Information wants to be free

In the freebie newspaper I always read on the subway--where else would I learn the key details about that Christian Slater buttock-groping incident?--I just read that the New York Times is going to start publishing...a freebie newspaper. (As it turns out, the info comes from this piece by Matthew Flamm in Crain's New York Business.) MarketPlace, described as a "full-color, tabloid-sized classified advertising guide spiced up with articles reprinted from the daily paper," will hit the streets on June 9, with an initial print run of 150,000 copies per day. A word of advice to the Gray Lady: if you want to knock A.M. New York out of the box, you'll have to cover the important stuff, like the impending branded-beverage showdown between Nelly's Pimp Juice, Russell Simmons's Def Con 3, Lil' Jon's Crunk Juice, and Master P's King of Energy. Another piece about ergonomically engineered golf clubs just won't do the trick.

And which of those beverages do you believe you'll be aligning your habits to sir?


Dan Wickett
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