Monday, June 20, 2005


Podcasts do blue

According to a rather stuffy-sounding document called "The Podcast Value Chain Report," users are itching for more bootylicious audio. Alex Nesbitt, the author of the report, notes that university lectures and investment research should drive growth in the sector, and that the market for podcasting tools and services will hit $400 million in the near future. But I was shocked, just shocked, to read that erotica remains the most popular category. And as Nesbitt puts it, "The supply is not yet meeting market demands." Studiously ignoring the minefield of double-entendres, he adds: "I speculate that performance-based advertising may develop into a major mechanism." Well, that depends on who's doing the performing.

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